On this page you’ll find an overview of the research objectives, methods devised to achieve them and the key insights.
Research Objectives
Objective |
Method |
Insights |
1. Understand the motivations behind practising pottery for at home hobbyists |
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The two core reasons for pursuing pottery are for its therapeutic benefit and the ability to create something. Responses included: |
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- Pottery was recommended for therapeutic benefit
- It is used as an opportunity to disconnect and distract the mind
- It offers a creative outlet
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| 2. Identify what goals users have to practise pottery? | ‣
‣ | - Users want to invest more time into their practise and improve their skill levels
- Users want to make something for themselves or as a gift |
| 2. Identify the primary pain points and challenges users face when pursuing their pottery-related activities. What obstacles do they encounter? | ‣
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| - Pottery classes are expensive and inaccessible
- Learning at home is difficult as they do not have a guide
- Users experience a lack of patience hich causes them to be frustrated
- Users struggle to practise consistently
- There is a steep learning curve and users are overwhelmed when starting pottery |
| 3. Determine where users prefer to engage with pottery-related content and activities. Is it through websites, mobile apps, social media, or other platforms? | ‣
‣ | - Users are most likely to engage with pottery content online, particularly by finding inspiration on social media |
| 4. Explore the types of content users find most valuable, such as pottery tutorials, product showcases, artist stories, or user-generated content. | ‣
‣ | - All users expressed they would find video tutorials helpful
- Users need step by step instructions |
| 5. To explore the benefits of doing pottery, such as the health and socialising benefits. | ‣
‣ | - There are many studied on the benefit of clay work in art therapy
- Doing 45 minutes of clay work reduces cortisol levels
- Pottery induces a meditative state
- The sense of achievement from making something increases confidence and self-esteem
- Pottery has been shown to improve self-expression, mood depression and quality of life
- Users have been recommended pottery by therapists/ have done it for mental health benefits
- Doing pottery in a group has been shown to increase social inclusion |
| 6. To identify any existing overlap between pottery and the digital field | ‣ | - Existing digital solutions fall into 3 categories; learning and community, visualisation and project management
- Challenges not addressed include; lack of structured learning path, selecting best/most relevant techniques and focusing own the moment not the outcome |
| 7. To understand users thoughts on adding a digital element to the pottery experience and identity any challenges | ‣
‣ | - Generally receptive to ides of utilising technology
- Ideas included; step by step tutorial, music /atmospheric sounds, connecting with others, incorporating mindfulness and yoga and providing inspiration for pieces |